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Monday, August 20, 2012

Media Circus in the Cotton Fields

It’s planting time in Nicaragua and the organic farmers are doing LOTS of planting!  There is the usual acreage of sesame (our farmers are the No. 1 exporters of sesame – conventional or organic! – in the country!), more than 1,000 acres of organic peanuts being planted for our project with Once Again Nut Butter, and more than 400 acres of organic cotton.   

Last week we took a potential cotton buyer out into the field to see cotton seed being put in the ground, and boy did we get a show!  We’ve taken buyers out to cotton fields before – most notably Bená Burda of Maggie’s Organics when she was getting footage for the filming the video “Fabric of Humanity.”  So I’m used to overwhelming farmers in the fields with cameras rolling and interview requests while they’re trying to plow with oxen under a hot sun, and last week the tables were turned on us!

We arrived in the Malpaisillo area, where we work with 4 different co-ops – 3 of which are women’s co-ops – to meet with a co-op of organic farmers who are growing cotton for the first time this year.  The minute we stepped out of the truck, the co-op’s president was greeting us in his ratty straw hat and smiling for the cameras – his cameras!  The co-op had videographer and photographer team on-site to capture our visit for their own propaganda (much to our surprise), and for the next two hours proceeded to march us from one site to another in a well-choreographed media moment. 

We saw new cotton plants coming up in the field, chatted under a tree about the importance of organics for the co-op – they told the story of how when agronomist Raúl first began working with them they were burning their cow manure which is now their most valuable fertilizer.  Mike and our client talked on camera with many people: the most-experienced member of the co-op, the oldest member of the co-op, and definitely the most media savvy member of the co-op.  Meanwhile, I stayed in the background taking pictures of them taking pictures and chuckling, delighted to find myself on the other side of the fence as their videographer, photographer and two co-op members with cell phone cameras recorded the day’s activities.

The pièce de resistance came at the end of the visit when they brought us out to a field to see them planting cotton with a mechanized planting contraption that they had invented themselves.  To say that the farmers were proud of this contrivance would be putting it mildly – they were bursting by the time we got out to the field! Because our organic cotton seed has a lot of fiber left on it, it sticks together in clumps, making it impossible to plant using a mechanized planter pulled behind a tractor.  

While most of our co-ops plow with oxen and all the others plant cotton seed by hand, this co-op has several tractors and wanted to make use of their resources.  So they attached four metal wheels behind a tractor with a bench.  Four men sit on the bench and drop the cotton seed by hand into the ground, then the wheel rolls it under the dirt.  Simple, effective, faster…a truly appropriate technology!

And next time I go out to the fields, I must remember to fix my hair in case they bring out the cameras!  – Becca